SPACE FLOW ECONOMY＂ CHANGE THE FUTURE OF TOURISM
Over the years has been to occupy mid-range hotel market dominance in Vienna, in the fifth development plan, will achieve a deep sleep to the health of the brand strategy, focusing on sleep and health, hope to provide a healthy high value-added services for customers. According to Vienna Hotel Group, senior vice president Xiao Xihuang introduced, deep sleep health brand strategy based on the analysis of 3 aspects: the first data support, 56% of Internet users said they have sleep problems, means of accommodation industry opportunities; the second point is based on the nature of the return, deep sleep sleep hotel scene to help guests to achieve high quality; third the point is to realize the upgrading of consumption, brand personality in the affordable range.
Cross-border pan entertainment, Jia Chao founded a classic movie scene will play the Film Hotel, placed in the room, allows users to truly experience the feeling of the movie. In this year, there will be drama theaters synchronized, popular movie theme room. If the current network of red culture, also play with this theme, in the building housing at the same time, will also take the hotel as the live scene live activities, to promote the effectiveness of marketing. Jia Chao said that the drama the most fiery world cup Fangxing loved by the users, many young people meet in a play ball.
Thousand island Islands founder and CEO Gan Yizhe believes that the future of the lodging industry opportunity is the model innovation and put forward technical solutions. He proposed a "time sharing" and "lease concept to enhance revenue". For example, the guests need to stay until 11, then the hotel allows guests to share before 11 time to the platform, give him a coupon, he is not the hotel to get 10 hours, this hotel can take 10 hours to do part-time housing sales. At the same time, with the help of "complete Internet online operation and intelligent experience" to solve the operation efficiency problem.
From where to go out of Zhang Baolong, over reliance on third party flow, enterprises can't reflect the brand value and strength. Now is that the brigade Yue vice president of the group, the core competitiveness of the building is four flowers and experience relevant keywords, namely trust, ownership, quality and custom. "B & B Inn, must to do service, have a good reputation, can achieve continuous drainage, the spread of the brand through the network marketing mode."
For a long time, the hotel industry are difficult to get rid of the three law: the first is the flow by location restrictions, second is the price by the area, location and construction cost limit, the third is how to convert from cost pricing to demand pricing. The cross to the big IP tertiary spring three is that the key limit efficiency and revenue of the hotel due to consumption of Ping, special couple group, the hotel industry fractionize market is becoming a couple of accommodation to open a new breakthrough in hotel industry revenue limit. Love Spring Hotel founder TERT pointed out, just to earn money to Traders Hotel, the hotel has a poem enhance the income of three carriages: earn money to create a romantic atmosphere, make passion fun money, earn money to fundamentally change the income structure of the hotel industry relied on a single room.
Peripheral thrust: Science and technology, finance, super platform, three carriages.
Whether the hotel, apartments, office space, commercial or other formats, the first attachment is the real estate industry "heavy". In the stock economy, all the "heavy", to be fast and efficient development, must use the "light" peripheral power, such as technology, finance, super platform.
"The hotel industry is the service industry, is also part of hardware Asset Services, hardware competitiveness is one of the most important competitive hotel competition will experience; and the demands of the user's service from before to stay and live experience gradually upgrade, and will form the reputation evaluation system; pay attention to the quality of hardware assets now the configuration will dominate reputation on the market competition in the future." Haier appliance industry group customer hotel general manager Pei Hui, to the entire appliance service industry chain system as the breakthrough point, brings innovative intelligence services easy management "shared attendees on-site.
The process of evaluation in the study of the hotel guests in Zhejiang, want to sleep Polytron Technologies Inc CEO Guo Feng found that "a big pain point hotel sleep, and seriously affect the hotel, he hopes to score" can change the way we can mattress Select Hotel, the hotel will be included in the choice of the scope of the mattress. To this end, he proposed the cooperation and sharing mode, product sharing, profit sharing, customer sharing. To reduce costs, increase revenue, but also can solve the traffic problem. "Sharing" mode has been in some areas of consumption play a "dividend" effect.
In recent years, whether it is to raise public or asset securitization, another factor to boost the development of the industry is capital. A good COO land Shidong meters, the whole industry needs a clear and huge, so real estate investment income (or rent) will become the future trend.But the bank financing need capital mortgage, property is leased, not possible mortgage assets; private loans for the hotel, the profit is much higher than the hotel revenue." One meter well emerged, using professional financial means to help solve the financing difficulties of hotel industry problems, and become the focus on real estate leasing in the field of financial services.
During the course of development of the hotel industry, there has always been a love to kill the object -- super platform with OTA and O2O as the representative of the. Mission to the United States as the representative of the third party platform, not only brought orders to bring traffic to the hotel. Director Zhao Nan at the conference site to recommend the hotel to make good use of the flow "- to help the hotel better get traffic beauty group analysis travel accommodation division business; to improve the traffic conversion efficiency; multi category cross marketing, to enhance the flow of value.
The three campaign has begun: new space, new flows, new industries
With the development of space economic upgrading, hotels, apartments and office at the intersection, choking out the smell of gunpowder, grab grab grab the source of talent property, also spark a new collision -- the birth of a new species. Although all the different formats, but each other is not only competitive, but also cooperation between.
If we can hand in hand with Hugo workshop, Discovery Inn Hotel lobby, dining areas are quietly turned to business space, Nash space together freely, entrepreneurs in a comfortable office at the same time, also can enjoy the high quality of living......
In the face of "space flow economy" era of competition, there are three issues placed in front of all the people of the new space, new flow, new industry thinking changed.
1, space war: VS VS hotel apartment office, is still fight at outrance hugged?
YOU+ International Youth Community founder and chairman Liu Yang think, long rent apartment different brand is the relationship between the upstream and downstream and non competition, he explained: "out of the room flat-share consumer groups will find the large-sized apartment apartment, income increase again to choose more high-end apartments, income is high, the room will be higher and on a pan social demand will weaken, they need more accurate social. So in the whole apartment in different formats, brand positioning is the complementary relationship between the different price."
The new apartment founder Wang Gehong frankly, "long rent apartment of course silly, however there are two need to explain why silly is a good thing, first, silly represents what others have done, and you do that, you in innovation, second, others cannot read this industry, so that the apartment is very silly, very honored. We are doing a silly, this is very difficult."
From 2015 to now, sharing office also ran for three and a half years, some people say that shared office middleman landlord and I have to admit that, this is not a shame." Hugo workshop chief strategy officer Zhang Peng said, what industry can make in three years without very good profit?." He said: "the demand is complementary to each other, we can't do a hotel, but we can learn how to do the basic services to the hotel industry, a complementary cooperation in service direction."
Jinling Hotel management company president Chen Xueming further pointed out: "the core issue is the replacement of the brand, and consumer groups, YOU+ may be next to the Han court, perhaps 7 days, perhaps sharing office. Which brand complementary must also be matched to the brand. The so-called Like attracts like., consumption level is almost the Birds of a feather flock together., population, consumption time and consumer interest in similar brand collaboration the group of people gather together, can produce brand linkage."
The Globe Hotel China Asset Managers Association branch secretary Chen Heng said: "whether it is already existing hotels, apartments, or office space, these three are very cooperative. Now 80, 90, the house for them is not so important, parents leave the house they don't necessarily want to live, a comprehensive format can satisfy the need of 90's life and work, the original on the way to work time reduced, I think it is very promising."
"Competing in the face of more investors and owners." One of the vice president of network information, the president Ding Xiaoyu said that the next stage, we should not only focus on the consumer industry, more important is to bring business value to our investors.
The asset value, the realization of consumer experience value, business after all is Datong, we just chose a different form, is the core of asset services, services for consumers. From competition to cooperation, hotels, apartments, office will be the same.
2, the flow of the dispute: build line of business flow at the entrance to the hotel brand to do network or when red star?
There is no doubt that with the development of the Internet, social media, China economy has ushered in a wave of red tide, red net "network thinking also popular in all walks of life.
"As long as the heat is flow, now do flow generally has two modes: Red Star network." Ding Xiaoyu believes that the red net can attract eyeball in a short period of time, but how long can a question mark; the star is a long lasting power, flow. For the brand in this industry, the future is to do network or when red star?
The word "flow is accompanied by the concept of the Internet, network traffic is more like a sprint champion, our group is now more like running champion, we want to focus on is your brand is not capable of lasting love by consumers." For now, the so-called net red hotel, Marriott International Hotel Business District China vice president Li Li gives his own views of development.
Donsun International Group senior vice president COO Wu Wei said, now market in great demand, the hotel industry is from formal business to business, and even the development of leisure entertainment, even the formal business will have their own network of red shop; hotel group in the future "Red Net array" is entirely possible. "The formal business group is not net red brand, but never mind the money on the line. Usually a lot of red net brand, is a large group of buy back. The key is to buy back, can not let it continue when the red net."
"We can turn on. A brand premium is no way to bring traffic and a logo." Hyatt Regency Group real estate development and greater China Senior Vice President Yan Qingguang believes that the hotel should be the first to put the brand building, and then flow. He said that all the brands are based on economy, leasing is based on assets, to consider the premium.
3, the industry: user portrait behind the new demand, bring new opportunities
Any enterprise, both functional and non functional on both sides, both sides should combine together have value, consumer demand is changing, but the company ultimately should return to the basic functional requirements, in order to continue long-term survival, must understand the needs of consumers with what changes, and to meet the long-term.
"In fact, we gave him a portrait depicting his needs, or is the consumer behavior, Maslow is corresponding to the demand model before you for having heard it many times." Asian duo market vice president Zheng Xiaobo said, "when the needs of society progress, demand is continuously iterative upgrade."
"If this fun, two years is not fun, then you change?" for the brand with consumer preferences to change, as the host of scholarly Hotel Investment Management Group Limited company party secretary and chairman Zhu Wei put forward the question.
上一篇：FIVE NEW TECHNOLOGY HAS BEEN USED IN HOTEL
下一篇：HOW TO LET YOU FALL ASLEEP FAST, FIVE MINUTES TO LET YOU INT
