IN CONTRAST TO THE SUCCESS OF THE HOTEL CHAIN AND OTHER BRAN
Fast hotel is doubling the rate of occupation of the entire hotel industry market, then what is the reason for the fast hotel in a variety of hotels under the numerous conditions still survive? Fast hotel to grasp the development of the lifeblood of the market what is it? Reporters visited a number of fast hotels, for you to interpret the market.
In recent years, with the rapid development of China's fast hotel, the hotel industry once reached a saturated state. Due to the sudden emergence of fast hotels, the development of the hotel industry has changed the direction of the traditional sense of the "multi-star" hotel has gradually out of the main choice of consumers line of sight, fast hotel is doubling the speed of the entire hotel industry market. So what is the reason for the fast hotel in a variety of hotels in a variety of circumstances still survive? Fast hotel to grasp the development of the lifeblood of the market is what? Reporters visited a number of fast hotels, for you to interpret the market The
Election on the consumer population is the foundation
"Compared with the high-star hotel, fast hotel's main consumer groups for small and medium business travelers, self-help groups and young people, consumer groups are some of the lower age." Enjoy the development of sleep technology hotel can not do without customer support, And for different ages will have different marketing tools and strategies.
Reporters through a number of fast hotel visits learned that many fast hotel to attract customers in the details of the way are not the same, but their marketing means has a common, that is, the consumption of young people preferences. "Although the high-star hotel relies on luxury facilities, perfect integrated services and a variety of entertainment venues to attract customers.But the high-star hotel consumer market has been saturated, to high-star hotel consumption of tenants are mainly high-level, High spending power, after all, the majority of the overall consumer groups, and this part of the group has been divided into high-star hotel carved up.Parent consumer groups there are many, especially the young consumer groups, while the fast hotel is to seize this Point to open up the market because the consumer groups for the different, so the direction of development, marketing strategy naturally with the high - star hotel is different.
Innovation is the hotel's " lifeline "
In the marketing strategy, the economy fast hotel has its own set of unique policy, that is, innovation strategy. A hotel room facilities can give people the most intuitive first impression, a lot of fast hotel is to seize this point, so that their rooms become unique and bright. Let the tenants stay in the room forever remember this hotel. Although the main facilities of the room, like other fast hotels, highlight the convenience, clean and warm. But the other is in some details, the hotel also have the action, such as the room decorations fashion, the atmosphere; murals to Impressionist style, highlighting the overall style of the hotel; writing desk set up a multi-purpose socket, any phone plug can be found " Destination "; bedside cabinet placed for guests to provide bottled drinking water," complimentary "logo clearly prominent, both to facilitate the guests and reflects the environmental protection. Many consumers said that this design is very novel, very intimate, many designs are deeply printed in the minds of consumers
The hotel a management who said: "The hotel industry to the current stage of the hardware competition is innovation, software is the competition is the service.
"Zero defect" service is the key to winning
In laying a good hardware foundation at the same time, how to better reflect the hotel's unique "high-end soft service" is every hotel to face the problem. Insiders have said: the hotel moved and attractive place, not tall buildings and good facilities, but moisturizing silently intentions of service, the hotel is the key to the characteristics of competition, the core of the characteristics of the brand, brand protection is Quality service, so only by the consumer certainly the service can make the hotel sustainable development, the hotel must be developed with high quality "zero defect" service-based.
Some of the fast hotel services are " active " services, will take the initiative to communicate with the guests to help guests solve some of the problems encountered during the stay; there is a "passive" service. See consumers have problems to help It is hard to be reluctant to be forced to help. Imagine if the hotel side of the use of this "closed-door" way of development, then, in the industry can stand for how long?
In recent years, the rapid development of fast hotels, due to the wealth effect attracted a lot of imitators, have " Happy Valley enclosure " layout shop. From the quantitative point of view, has been able to meet the needs of first-tier cities and major tourist cities, and then to the second and third tier cities rapid development, but from the quality point of view, is far from enough. The increase in the number of hotels will bring the industry's survival of the fittest, star, economy and scattered individual small hotel, must find accurate target positioning. Through the competition, the future may be 3 to 5 brand tripod of the situation.
Currently join the market chain Inn many, and these strong Inn brand, has a strong brand influence, unified management, improve its services, as well as a huge number of members, form the basis of these Inns to operate successfully, enjoy excellent Sleep technology analysis chain hotel and other brands of success stories are all the case, and fast hotel brand operation and large-scale expansion, no doubt in turn for the development of the hotel provides a powerful help. Choose a strong brand to join, a shortcut to invest in fast hotels.
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