When the hotel will replace Tradition Hotel
When will the traditional hotel by the day to upgrade the billing unit as occupancy mode by the hour as a unit of time sharing. Fixed time is the minimum time consumption, time consumption is flexible (if not used for the customer inventory) and traffic is not cleared, consumers will be more fair consumption experience.
When the hotel will form a new format, the hotel is divided when the transformation is complete, the hotel into a "Timeshare Hotel", this is a fusion of new Internet and depth of business hotel. When the hotel is the pursuit of modern consumption equity has appeal. The hotel's business model is to provide customers with non equivalent services, we will pay some money in a day, but often we Check Inn Hotel only a few hours, when the industry rules so everyone suffer in silence. In March 2015, the Hangzhou Xiaoshan court accepted the case the plaintiff lived million X in the hotel, pay one day's room charge, due to special reasons, the room occupancy 2 disappeared. The plaintiff asked the remaining 1629 million X returned to the hotel and the corresponding compensation for losses". The results of the trial "X Hotel" to return the remaining 1629 customers 22 hours.
When the transformation of a win-win situation
Hotel: turnover increased by about 25%; enter the live rate increase of 20%; to reduce dependence on OTA 50%; business model upgrade, differentiated competitive advantages; hotel profits significantly improved; the user self-cleaning effect, increase the rate of over taiwan.
Customer: fair and reasonable consumption system; save time and money; the ultimate service hotel.
Industry: consumer culture in habit; elimination is not strong sense of service of the hotel; hotel industry to drive the upgrading of consumption; saving social idle resources.
At Tradition Hotel Hotel VS
When the hotel's advantage, since, the hotel industry cannot create more "product model" and lead sales channels out of control, and time transformation in accordance with the "store electronic commerce" transformation characteristics is "freely offensive": product type, network platform is completely different, to control the products of super stores
Store control products experience than provided to the network platform products experience better. Submersible can jump, can accommodate more agreement customers, using "Hotel" to help customers "in the agreement", the agreement time management customer marketing is in place, your business is easy to do." When the "fatal attraction to the customer agreement.
Vertical distribution
The main reason for the APP, WeChat, and other products are public failure is the platform of distribution mode is not suitable for too small hotel. Even if you have 1 million rooms, and can not be ranked eighth in the OTA counter. The vertical distribution method is the most suitable for the hotel. And all this is becoming a trend. The hotel is the membership card policy is an effective way of vertical distribution, but it is still not high.
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