＂WHITE PAPER＂ CHINA LUXURY TRAVEL RESORT HOTEL HAS BECOME
5, the Hurun Research Institute released the "white paper" China luxury travel professional, the 26 page report of Chinese high-end tourist, tourism consumption situation and future trend of tourism. The study found that the overseas tour continued hot, Europe and Southeast Asia favored Island seaside travel abroad last year to become the biggest dark horse. Resort hotel has become the most popular form of luxury hotel, Check Inn Hotel a night on average budget of nearly 3800 yuan, 60% more than 3000 yuan, the hotel service is the main factor of humanity.
Kyrgyzstan, Kyrgyzstan APP network reporter in the moment "China luxury travel white paper" to see the quantitative investigation total 334 samples, the average age is 42 years old, married men accounted for 41%, accounted for 70%, of which 50% have one child, 27% have two children.The average wealth of 22 million yuan, the main source of wealth investment return of 49%, 37% and 21% of wages of enterprise ownership. The average in overseas work / study in 1.4 years, been to 18 countries. Over the past year the family tourism consumption of 380 thousand yuan, of which 220 thousand yuan of tourism shopping.
It is worth noting that, compared to the past few years leisure thriving, China high-end tourist adventure is gradually rising. After the young generation of tourists to Africa and polar desire in a gradual increase, compared to 23% last year and 17%, this year has risen to 36% and 32% respectively. At the same time, the island seaside travel abroad last year to become the biggest dark horse. Over the past year China high-end tourists traveling abroad is still based on leisure, accounting for 41%. Polar exploration and mild adventure continues the strong momentum of the past two years, ranked second (31%) and fourth (20%). New options as island beach survey this year to become Chinese high-end tourists travel abroad last year horse theme, accounted for 23% of the above Cruise (13%) and car (14%) and other traditional travel projects in third.
In addition, 61% of respondents chose to travel abroad, business class or first-class cabin.Resort hotel with 81% of the highest rate of high-end tourists choose the most popular form of the first luxury hotel. Business type hotel and apartments, home is a small part of the high-end tourists, but the choice rate is far lower than the type of holiday. 60% high-end tourists every night accommodation budget of more than 3000 yuan, 32% more than 5000 yuan. Hotel service is the main human factors, followed by the room a good view.
At the same time, native products, cosmetics, bags, clothing accessories and jewelry has become China high-end tourists travel the most love to buy goods. In addition to the four most popular commercial products outside the uniform for female dominated shopping needs. Two years ago, the purchase of cosmetics increased significantly. For who buy, 76% for themselves, 47% for gifts, only 4% for purchasing.
The "60% high net worth individuals are willing to spend more than $3000 a night in the hotel accommodation, while 60% consider taking a business class or first-class cabin." Hu Run chairman and chief researcher Hu Run said that this is absolutely impossible ten years ago, visible their demand for more comprehensive travel experience.
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